The old adage states that “the customer is always right”. In the product design world, we seek to understand and empathize with the people who use our products. This is a huge part of the design process and when it’s done well, it leads to software that helps users solve their problems. But can we […]
Growing up, I remember my Dad attempting to assemble furniture or install a new appliance. He would push and pry and struggle for a bit. You could see his sweat build and feel the frustration in the air. After another 15 min or so, things would get really serious. He would go to the garage […]
By leveraging existing mental models, we can create smoother user experiences in which people can focus on their tasks rather than on learning new models. This instills confidence and a confident user is a happy and productive user.
Similar to that coffee shop, a beautiful digital project is one where users instantly feel at home. Just like a beautiful physical space, it invites people in, it makes them comfortable, confident, and invites them to spend more time in that space.