{"id":2998,"date":"2022-02-09T20:07:48","date_gmt":"2022-02-10T04:07:48","guid":{"rendered":"https:\/\/seanalsobrooks.com\/?p=2998"},"modified":"2022-02-16T18:51:59","modified_gmt":"2022-02-17T02:51:59","slug":"the-missing-piece-how-beautiful-design-impacts-your-customers-your-team-and-your-bottomline","status":"publish","type":"post","link":"http:\/\/seanalsobrooks.com\/the-missing-piece-how-beautiful-design-impacts-your-customers-your-team-and-your-bottomline\/","title":{"rendered":"The Missing Piece: How Beautiful Design Impacts Your Customers, Your Team, and Your Bottomline."},"content":{"rendered":"\n
A few years ago I was a partner in a local coffee shop. The day the shop opened, a well meaning team member decided it would be a good idea to let people know that the shop was set to open soon. They were eager to get the word out\u2026.so they grabbed an old metal folding chair, a marker and a sheet of paper. They created a handwritten sign and taped it to the chair and set the chair in the middle of the sidewalk.<\/p>\n\n\n\n
When I noticed it later in the day my stomach was sick. We had been working on the design and branding for this coffee shop for months. We\u2019d painstakingly crafted the space with an eye towards creating a rich, welcoming experience. We wanted it to be beautiful and we wanted to delight our guests. Now, here we were on opening day and our first impression to the neighborhood was a duct taped sign and a metal folding chair.<\/p>\n\n\n\n
I\u2019ve often wondered how many people walked by that morning and what impression that old metal folding chair had on them. What feelings did it inspire? What story did it tell? Cheap, thrown together, unprepared, anything goes, hodgepodge?<\/p>\n\n\n\n