(Don’t) Listen to your Users. 

The old adage states that “the customer is always right”.  In the product design world, we seek to understand and empathize with the people who use our products. This is a huge part of the design process and when it’s done well, it leads to software that helps users solve their problems. But can we […]

My User Manual

VW Instruction manual

Growing up, I remember my Dad attempting to assemble furniture or install a new appliance.  He would push and pry and struggle for a bit. You could see his sweat build and feel the frustration in the air. After another 15 min or so, things would get  really serious. He would go to the garage […]

Good UX is About Making it Easy for People. 


By leveraging existing mental models, we can create smoother user experiences in which people can focus on their tasks rather than on learning new models. This instills confidence and a confident user is a happy and productive user.