{"id":2256,"date":"2019-06-27T12:52:51","date_gmt":"2019-06-27T19:52:51","guid":{"rendered":"https:\/\/seanalsobrooks.com\/?page_id=2256"},"modified":"2021-11-18T20:22:31","modified_gmt":"2021-11-19T04:22:31","slug":"farm-bureau-insurance-quick-quote-ux-case-study","status":"publish","type":"page","link":"https:\/\/seanalsobrooks.com\/farm-bureau-insurance-quick-quote-ux-case-study\/","title":{"rendered":"Farm Bureau Quick Quote Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2256\" class=\"elementor elementor-2256\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57cb227 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"57cb227\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e812d2\" data-id=\"5e812d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6801a8 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e6801a8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Farm Bureau  Insurance Quick Quote<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7809158 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"7809158\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fe707 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a4fe707\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You don&#8217;t have to be a farmer to get <a href=\"https:\/\/www.fbitn.com\/\" target=\"_blank\" rel=\"noopener\">Farm Bureau Insurance<\/a>, but you do have to be a member of the Tennessee Farm Bureau. In fact, the Tennessee Farm Bureau is the nation&#8217;s largest state Farm Bureau organization, with more than 655,000 member families.\u00a0<\/p><p>Each month, Farm Bureau provides thousands of visitors to its website with customized life insurance quotes.\u00a0 Seeing a sharp increase in mobile visitors, the online quote system was in need of an overhaul.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7146af0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7146af0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9981932\" data-id=\"9981932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0d510b elementor-widget elementor-widget-heading\" data-id=\"f0d510b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design a Mobile First Quick Quote<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1293f12 elementor-widget elementor-widget-text-editor\" data-id=\"1293f12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I worked with the talented team at <a href=\"https:\/\/tombras.com\/\" target=\"_blank\" rel=\"noopener\">Tombras<\/a> to research, design, prototype and test the deliverables in this project for Farm Bureau Insurance.<\/p><p>Project Goals:<\/p><ul><li>Provide an intuitive, easy to use mobile experience<\/li><li>Easier and quicker for visitors to obtain quotes &#8211; with the customer providing as little info as possible<\/li><li>Reduce the number of screens a user is required to navigate through to obtain a quote<\/li><li>Create an alternative experience to traditional online quote forms\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-681d30f\" data-id=\"681d30f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1bd09b elementor-widget elementor-widget-image\" data-id=\"c1bd09b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/farmbureaulogo.png\" title=\"farmbureaulogo\" alt=\"farmbureaulogo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75d4ab8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d4ab8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a93e80\" data-id=\"7a93e80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6803700 elementor-widget elementor-widget-heading\" data-id=\"6803700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First Concept - Card Based <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6111fe5 elementor-widget elementor-widget-text-editor\" data-id=\"6111fe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our initial concept was to create a card based interface that allowed mobile users to swipe forward and backward through screens. User testing revealed that most users hold their mobile device in one hand and are familiar with using their thumb to swipe and interact with content.<\/p><p>After building a prototype and conducting additional user testing we realized that the ability to swipe forward and backward, in conjunction with the traditional &#8220;continue&#8221; button confused users and increased friction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca01e2b\" data-id=\"ca01e2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8194d31 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8194d31\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2f23d9\" data-id=\"d2f23d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e94ad9 elementor-widget elementor-widget-image\" data-id=\"9e94ad9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/fb-cards.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"fb-cards\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI2NSwidXJsIjoiaHR0cHM6XC9cL3NlYW5hbHNvYnJvb2tzLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMDZcL2ZiLWNhcmRzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/fb-cards.png\" title=\"fb-cards\" alt=\"fb-cards\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-560de12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"560de12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a500dd\" data-id=\"5a500dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f1e2c0 elementor-widget elementor-widget-heading\" data-id=\"0f1e2c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Second Concept - Chat Interface<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d63de elementor-widget elementor-widget-text-editor\" data-id=\"a7d63de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Learning from our first design concept, we shifted gears to create a hybrid concept balancing a friendly chat session with the feel of a clean and simple form. To streamline the process, we only ask the customer for the information we absolutely need to capture at this stage in the quote process.<\/p><p>After mapping out the user flow, I designed a series of mid-fidelity screens and a quick Invision prototype which enabled us to conduct user testing and gather feedback from testers about the experience.\u00a0<\/p><p>To help personalize the quote experience, we created a friendly character named &#8216;Thomas&#8217; who would walk users through the quote request process in a familiar chat interface. We also provided the contextual help on the screens where user testing indicated customers were asking the most questions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-412d19d\" data-id=\"412d19d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3d0884 elementor-widget elementor-widget-heading\" data-id=\"c3d0884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comparative Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc2375 elementor-widget elementor-widget-text-editor\" data-id=\"2bc2375\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We researched the landscape of insurance quote experiences and took inspiration from several sources including\u2026<\/p><ul><li><a href=\"http:\/\/lemonade.com\" target=\"_blank\" rel=\"noopener\">lemonade.com<\/a><\/li><li><a href=\"http:\/\/ladderlife.com\" target=\"_blank\" rel=\"noopener\">ladderlife.com<\/a><\/li><li><a href=\"http:\/\/www.weathsimple.com\" target=\"_blank\" rel=\"noopener\">weathsimple.com<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d41388 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d41388\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd3fb66\" data-id=\"fd3fb66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-295da7d elementor-widget elementor-widget-image\" data-id=\"295da7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/fb-chat.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"fb-chat\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI3MiwidXJsIjoiaHR0cHM6XC9cL3NlYW5hbHNvYnJvb2tzLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMDZcL2ZiLWNoYXQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/fb-chat.png\" title=\"fb-chat\" alt=\"fb-chat\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d1c338 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d1c338\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee9e31d\" data-id=\"ee9e31d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7174836 elementor-widget elementor-widget-heading\" data-id=\"7174836\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desktop Mockups <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf72c8 elementor-widget elementor-widget-text-editor\" data-id=\"daf72c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After making great progress on the mobile application, I turned out attention to updating the desktop experience on the Farm Bureau website. To maintain consistency across devices, I combined the chat style interface with the familiarity of an online form. Below are a few of the low-fidelity mockups I created in Sketch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-821b76d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"821b76d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-381aa2b\" data-id=\"381aa2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddff9ad elementor-widget elementor-widget-image\" data-id=\"ddff9ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destopfb1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"destopfb1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI3NSwidXJsIjoiaHR0cHM6XC9cL3NlYW5hbHNvYnJvb2tzLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMDZcL2Rlc3RvcGZiMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destopfb1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2275\" alt=\"\" srcset=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destopfb1-1024x1024.jpg 1024w, https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destopfb1-150x150.jpg 150w, https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destopfb1-300x300.jpg 300w, https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destopfb1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8dddf4a\" data-id=\"8dddf4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c32a67 elementor-widget elementor-widget-image\" data-id=\"9c32a67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destkopfb2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"destkopfb2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI3NiwidXJsIjoiaHR0cHM6XC9cL3NlYW5hbHNvYnJvb2tzLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMDZcL2Rlc3Rrb3BmYjIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destkopfb2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2276\" alt=\"\" srcset=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destkopfb2-1024x1024.jpg 1024w, https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destkopfb2-150x150.jpg 150w, https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destkopfb2-300x300.jpg 300w, https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/destkopfb2-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eccbc0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eccbc0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e53ef8\" data-id=\"9e53ef8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e21f0f elementor-widget elementor-widget-heading\" data-id=\"0e21f0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High Fidelity Prototype<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f11ea2c elementor-widget elementor-widget-text-editor\" data-id=\"f11ea2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Through user testing and interviews, I learned that users quickly grasped the chat-style interface and were able to easily move through the quote screens to obtain a final quote.<\/span><\/p><p><span style=\"font-size: 16px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">I then used Sketch and Invision to create high-fidelity mockups and a prototype to present to the key stakeholders at Farm Bureau.<\/span><\/p><p>Based on additional user testing we learned some key insights:<\/p><ul><li>Users scored overall usability as \u201cvery simple&#8221;, &#8220;easy to use&#8221;, and &#8220;quick\u201d<\/li><li>Enhanced the Back Button<\/li><li>Not always seeing Help Button\u00a0<\/li><li>Progress bar animation provides important system feedback.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b1860c9\" data-id=\"b1860c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc10751 elementor-widget elementor-widget-text-editor\" data-id=\"dc10751\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: -apple-system, system-ui, Segoe UI, Roboto, Oxygen-Sans, Ubuntu, Cantarell, Helvetica Neue, sans-serif;\">Interactive Prototype &#8211; Click Around!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380e002 elementor-widget elementor-widget-html\" data-id=\"380e002\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"396\" height=\"878\" src=\"\/\/invis.io\/DBSQFA8PS5N\" frameborder=\"0\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faac6b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faac6b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b94011\" data-id=\"5b94011\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bb6b17 elementor-widget elementor-widget-heading\" data-id=\"1bb6b17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4692ba0 elementor-widget elementor-widget-text-editor\" data-id=\"4692ba0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Using a design process that included sketching, wire-framing, design mockups and prototyping we produced a vastly improved version of the Farm Bureau Insurance Quote Request process.\u00a0<\/p><p>Based on user testing and feedback we improved the usability and reduced the steps and overall time required to obtain a life insurance quote.<\/p><p>Under the old quote request process, users had to navigate a minimum of 6 screens before they were presented with a price quote. With the new quick quote process, users are presented with their price after only 3 Screens, a reduction of 50%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e7d6da\" data-id=\"8e7d6da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29fdb57 elementor-widget elementor-widget-image\" data-id=\"29fdb57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fbitn.com\/autoquote#\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"511\" height=\"468\" src=\"https:\/\/seanalsobrooks.com\/wp-content\/uploads\/2019\/06\/fbscreen.jpg\" class=\"attachment-large size-large wp-image-2279\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422e1c0 elementor-widget elementor-widget-text-editor\" data-id=\"422e1c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Visit the final live version at the <a href=\"https:\/\/www.fbitn.com\/autoquote#\/\" target=\"_blank\" rel=\"noopener\">Farm Bureau website<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Farm Bureau Insurance Quick Quote You don&#8217;t have to be a farmer to get Farm Bureau Insurance, but you do have to be a member of the Tennessee Farm Bureau. In fact, the Tennessee Farm Bureau is the nation&#8217;s largest state Farm Bureau organization, with more than 655,000 member families.\u00a0 Each month, Farm Bureau provides [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/pages\/2256"}],"collection":[{"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":3,"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/pages\/2256\/revisions"}],"predecessor-version":[{"id":2862,"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/pages\/2256\/revisions\/2862"}],"wp:attachment":[{"href":"https:\/\/seanalsobrooks.com\/wp-json\/wp\/v2\/media?parent=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}