{"id":3038,"date":"2022-02-16T18:44:59","date_gmt":"2022-02-17T02:44:59","guid":{"rendered":"http:\/\/seanalsobrooks.com\/?p=3038"},"modified":"2022-02-16T19:47:43","modified_gmt":"2022-02-17T03:47:43","slug":"good-ux-is-about-making-it-easy-for-people","status":"publish","type":"post","link":"https:\/\/seanalsobrooks.com\/good-ux-is-about-making-it-easy-for-people\/","title":{"rendered":"Good UX is About Making it Easy for People.\u00a0"},"content":{"rendered":"\n
As a creative, I often feel the urge to try new things, explore new territory and reimagine how things work. When designing patterns or screens or user flows, it can be tempting to want to \u2018push the envelope\u2019. Over the years, I\u2019ve discovered this creative expression is a double edged sword when it comes to good UX\/UI in product design.<\/p>\n\n\n\n
A few years ago I discovered Jakob’s Law of User Experience. Here is a summary:<\/p>\n\n\n\n
Jakob\u2019s Law was coined by Jakob Nielsen, a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Jakob Nielsen is a founding father of User Experience (UX) design. His face would be chiseled onto the Mt. Rushmore of product design. Put it this way, when Jakob speaks, we listen.<\/p>\n\n\n\n
Knowing when to be unique and different and knowing when the best option is to leverage existing conventions is one of the foundational skills of a good designer. It\u2019s a delicate balance but certainly a key to good design.<\/p>\n\n\n\n